Evidence
However little, there will always be evidence to be gathered to give direction. I specialise in this area.
Strategy
I see each project as a contextual building block for a larger idea and a way to collaborate as a company.
Design
I design to make people's day to day lives easier and drive business impact. When the two work symbiotically, that is when I know the design is good.
Designing for an ecosystem
Mapping and strategically shipping towards a new homes ecosystem with Zoopla.
Zoopla
When your USP turns against you
A recently shipped feature at Badoo (part of Bumble Inc) was scaring women.
Bumble Inc
The risk of widely releasing an MVP & the recovery.
Opening Moves was to change Bumble's trajectory but the UX and marketing wasn't meeting peoples expectations.
Bumble
AI, dating & working with human nature
Activation rates are down, people want more personal profiles but not adding to their own, why?
Coming soon!
Bumble
Women's poor experience in the app was the 2023 problem to solve..
But with no ownership over any part of the app how could we drive impact?
Bumble Inc
Martyn Reding
UX Director Expedia Group
Alex is a star. I was lucky enough to manage Alex and see her make leaps forward in her design and collaboration skills within some challenging environments. Alex would definitely be on my product dream team as she always manages to find her way through tricky challenges to land genius solutions.
Amie Kabia
Staff Researcher at Strava
Alex is an amazing person to work with. She’s extremely user focused and values research and data to inform design decisions. Alex really breaks down a problem and looks at every aspect of the experience, which make everything she does really strong and well thought out.
Alex is an asset to every team. She’s super talented, collaborative and authentic. Alex is great person to call on to work through something together or to just have a chat. I loved working with Alex and would love to work together again someday!
Lydia Selim
Staff Product Designer Squarespace
Alexandra is one of best UX designers I had the chance to work with. Her user centric and data informed approach, as well as her knowledge of the design thinking process makes collaboration always smooth and effective and ensures the delivery of meaningful solutions aligned with users and business needs.
She is a great team player and empowers other disciplines and stakeholders to take part to the different steps of each project in a collaborative and transparent way.
She is a real advocate for the user, especially around the topics of accessibility and usability. I highly recommend her and hope we will get the chance to work together again in the future.
Jessica Blowler
Senior Content Designer Bumble
Alex is one of the most research and data-centric product designers I’ve ever worked with. She does a fantastic job of pulling together insights of all different types to come up with strategic design solutions….
It’s clear she cares deeply for our users and for getting it right for them…
She’s great at looping in the engineering team early on, so we can have a good idea of the effort involved. And it doesn’t stop there — she also builds really solid relationships and high levels of trust with product managers. Working with Alex means working with a truly thoughtful and product-focused talent.
Eva Lofvenberg
Squad Lead at AND Digital
Loved working with Alex, Alex quickly established a great rapport and collaborative ways of working with me and the team. Alex’s work is very thorough and well researched and most importantly researched just enough for the task at hand. Alex will happily and constructively challenge you driving the team and product forward.
Saranne Richter
Product Designer Mentee
I met Alex through ADPlist and she became my mentor. Alex taught me a lot about design with patience and diligence. She inspired me to dig deeper into my design practice and dare to focus on my weak spots to improve. Her guidance was instrumental in helping me reach my yearly goals and grow as a designer. She readily shares years of experience and has a real interest in your success as a mentee. Additionally, a great sense of humour and a positive attitude make any interaction with Alex delightful.
Bumble Inc
Present
ADPlist
Present
Zoopla
2021
Eurostar
2020
BFB Labs
2019
Tourlane
2019
Zalando
2017
3 yrs