Selected work
When your USP turns against you
A recently shipped feature at Badoo (part of Bumble Inc) was scaring women.
Bumble Inc
Women's poor experience in the app was the 2023 problem to solve..
But with no ownership over any part of the app how could we drive impact?
Bumble Inc
Designing an ecosystem.
Mapping and strategically shipping a new homes ecosystem with Zoopla.
Zoopla
When the risk of widely releasing an MVP doesn't pay off.
Opening Moves was meant to change Bumble's trajectory, but the UX and marketing wasn't meeting people's expectations.
Bumble
Not just a homepage
This homepage made a huge impact on most metrics for first time registreded users
Zoopla
AI, dating & working with human nature.
Simply saying "Hey" or" How was your weekend" just doesn't cut it anymore as a first message. People want to see more personal info on a profile now – but how can we get people to add it?
Coming soon!
Bumble
Bringing Zoopla's legacy CRM into the modern era
The problems were huge , 30hrs to onboard, breakable code and design that looked like it was from 1992.
